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So what is a clueless customer to do? Well, you could read reviews and buying guides in magazines or newspapers. Unfortunately, they tend to hype the latest and greatest without regard for price and real value. Many reviews sound like regurgitated press releases. Why do they do this? Because what's new makes good news and the products they review are often from companies that are major advertisers in their publications. Most technology journalists live in Silicon Valley or New York City. They are technology early adopters that don't care as much about price and value as the rest of us. To put it simply, they are out of touch with real people. We need someone who knows technology inside and out, but is like the rest of us - those that only want easy-to-use technology that is useful and affordable.

That's where GeekyJock.com comes in. The motto is Tech advice without the hype. The Geeky Jock will show you how to be high tech without breaking your bank. The consumer technology market can be overwhelming, but the Geeky Jock will help you find out how to get the best bargains in every product category. The web has given consumers unprecedented buying power, and the Geeky Jock will show you how to use it. If you know where to look (and who to trust), you can buy great technology at great prices. There will be buying guides that are a must-read before buying a product, reviews of popular and not-so-popular products, tips and how-to's, buyer bewares to help you save your money (and your sanity), and some commentary on the news and trends in the industry that affect you. All of this to help you, the everyday technology consumer, find some value and make some sense out of this digital world.

Bookmark GeekyJock.com and come back early and often! If you like what you see, tell some of your friends.

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